Can You Handle the Truth?
Every company needs some kudos, even if they have to ask for them. Knowing that customers are satisfied is important, especially for those of seeking repeating sales. Lately though, I have noticed more...
View ArticleThrow the sales funnel away
Last week, David Edelman, the leader of McKinsey’s Digital Marketing Strategy, posted an article titled “The Funnel is Dead.” In this piece, he professes that the traditional sales funnel is dead,...
View ArticleIt’s a Matter of Trust
Throughout this blog we’ve looked at buyer personas. More recently we looked at turning sales into our partners; and, even more recently, at the sales funnel. But, what all sales – B2B and B2C – come...
View ArticleThis is Simple
This is a simple post…. But, imagine how much more we could all accomplish – for ourselves and our companies – if we stopped the bickering and territory battles! If politics were taken out of the...
View ArticleAre you Generating Leads or Creating Demand?
It’s common for product marketing job descriptions to include a line or two about working with market plans to generate leads for the sales force. But, are the number of leads really the right metric...
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